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  It’s at the Fairmont le château Montebello location on May 14th that the Relationship marketing, acquisition strategies and efficient customer retention (in French) conference will be held by Alexandre Sagala, Vice-president, marketing and technologic development at Publipage, as part of the 2015 AQT Big Bang event. The conference will explore the consumer experience in […]

By: Valérie D'Auteuil - Categories: B2B Marketing, Content Marketing, Email Marketing, Marketing Automation, Online Marketing, SEO, Social media,

Have you ever thought of the possibility to reach your clients or newsletter subscribers on Facebook? Does the idea of interacting and proposing offers to them on  social media seem interesting? Well good because there’s an option accessible on the popular platform  called ‘’Custom Audiences’’. Custom Audiences Facebook’s custom audiences have been around for some […]

By: Alexandre Sagala - Categories: Online Marketing

The relationship between consumers and merchants has greatly evolved during the past few years. A consumer’s experience in a store in 2014 may well have started earlier than the moment they reach a shop’s doorstep. The customer is now in total control and is far more informed before entering a store, should he consider to […]

By: Alexandre Sagala - Categories: Email Marketing, Online Marketing, Social media,

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