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In the universe of content marketing, the notion of persona has become an essential vector in the development of campaigns and the understanding of the targets to achieve. The word “persona” refers to an archetype, a fictional character helping creators to represent a group of people whose behaviors, consumption habits, goals and motivations are similar. The invention […]

By: Publipage - Categories: Content Marketing, Lead nurturing,

How many emails do you receive per day? 100? 200? 1000? And among those, how many do you open? How many do you read? Much less than half to one-third? Do not worry: capturing and maintaining the attention of the reader is not an impossible mission. You simply have to apply good practices. Here are a few. Write a title that attracts your […]

By: Publipage - Categories: Content Marketing, Email Marketing,

When building a database, the information that you store must be considered as the first raw material and not as an end in themselves. At a first glance, a list of names, addresses and telephone numbers is, generally, not much in itself. Incidentally, one is distributed to you each year. It bears the name of “telephone […]

By: Publipage - Categories: Content Marketing, Lead nurturing, Lead Scoring,

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