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An Experienced Team to Put You
in the Pole Position
Hélène Héroux
President and Chief Executive Officer
Hélène Héroux, President and CEO of Publipage Inc., graduated from Université Laval in Quebec City in 1981, with a degree in business administration, marketing major. Ms. Héroux began her career as a media supervisor for Cossette Communication-Marketing, Canada’s largest advertising agency.
In 1983, she became Director of Communications for Telemedia, a major Canadian publishing organization, where she was involved in the successful launch of several monthly magazines that are still among the best sellers in their categories. In 1987, Ms. Héroux joined Transcontinental Publishing, another major publisher in Quebec and Canada, as Director of Marketing, before joining Metro-Richelieu as Director of Direct Marketing. In 1990, she became Executive Assistant to the President for Quebecor Publishing, with a major role in the launch of continuity collections.
In 1991, Ms. Héroux launched her own business ventures with her partner, Gaétan Frigon. Numerous successful concepts were marketed, notably the “Fiches cuisine Bon Appetit,” a collection of recipe cards that were sold in over 8,000 points of sale in Quebec, and the “Qu’est-ce qu’on mange ?” (What’s for dinner?) recipe book that sold more than 200,000 copies, and the “Argent du monde” (currency of the world) continuity collection that featured coins and paper money from 39 different countries. In 1996, Ms. Heroux co-founded Publipage Inc. a directory advertising agency. She has been the President and CEO since 1998. Ms. Heroux is also the founding president of the Société québécoise de marketing direct (Quebec’s direct marketing association).
