Google’s recent announcement that they will be rolling out Adwords for video on YouTube represents a massive new opportunity for advertisers wanting to grab the attention of video watchers. With the rate of consumers switching over from their cable or satellite TV to online sources such as YouTube accelerating year over year, this move willContinue Reading »

  Beginning in October of last year, Google began implementing automatic updates on its Google Places pages –regardless both of the accuracy of these updates and of the ownership of these pages. As those of us using Google Places to represent our business know, you may claim your business listing so as to manage itsContinue Reading »

Publipage, a Quebec based company and leader in online marketing and print medias acquired Alsamarketing, a marketing automation software vendor. Founded in 1996, Publipage has built medias strategies adapted to their customers needs and in tune with the various changes in the industry. In the last couple of years, Publipage has been building a strongContinue Reading »

How To Avoid Email Fatigue – Create Pertinent Emails Email is a great tool for marketers; it’s cheap, it can be monitored, and recipients can take actions right away.  But online marketers are challenging a huge problem: email fatigue.  Reports show that around 90% of all emails sent are spam. Add to that all theContinue Reading »

Functionality The concept of marketing automation has been around for a few years now, but there is still confusion about the potential and limits of this technology. Basically, Marketing Automation solutions offer three things (most tools offer a lot more features but in general the value comes from the three features to follow). First, it gathersContinue Reading »

“70% of prospect that come on your website will end up buying sometime etiher from you or your company” You better make sure you have a way to understand buyer behaviors and nurturing them/educating them as to why your company/product is better. Companies that do will win. Marketing automation allows you to easily create leadContinue Reading »

Here is a list in two posts of 5 tips each geared towards marketing automation beginners. Where to start? What to concentrate on? How do you get the best value from your marketing automation software? 1.    Process first Make sure you have internal processes that support what you are trying to accomplish with your marketingContinue Reading »

Here is a list in two posts of 5 tips each geared towards marketing automation beginners. Where to start? What to concentrate on? How do you get the best value from your marketing automation software? 6.    Pace yourself As mentioned earlier, marketing automation solutions offer a great deal of functionality. Make sure you take yourContinue Reading »

In the last 10 years B2B marketing has changed dramatically. With the advent of social media and digital communications B2B marketing went through and is continuing to go through dramatic changes. The balance of power is shifting from the vendor to the buyer. Push marketing is now less effective as buyer do their own researchContinue Reading »

Your business probably spends a good deal of time and money on driving people to your website using different marketing channels (social,PPC…). Having massive amounts of visitors every day is good but if you cant convert them into customers then whats the value in that? Would you prefer 100 visits a day with a 10%Continue Reading »