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Is your business located in a mall? A shop or restaurant in a hotel? Or even a department in a chain store? For a few years now, Google has been offering a practical but little-known option: your business is “Located in” another business. You are able to nest your businesses within the shopping center where […]

Mar 22, 2022

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Facebook announced a rebrand to Meta. All in the aim of improving social relations. Their goal is to promote the Metaverse and reflect their commitment to this vision for the future.

Nov 03, 2021

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PUBLITECH (LOCALTRAC) Shortlisted for 2021 SaaS Awards International Software Awards Program Announces Finalists MONTREAL, CANADA – 27 July 2021 – PUBLITECH is a finalist in the 2021 SaaS Awards Program in the category Best SaaS Product for Digital Marketing. Now in its sixth year of celebrating software innovation, the Software-as-a-Service Awards program accepts entries worldwide, […]

Jul 27, 2021

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While sustainability remains a critical core value in most of our organizations, having a sustainable culture is human led. Google is committed to the importance of environmental stewardship, announcing a major initiative pertaining to the environment.  Starting April 22nd, Google is commemorating Earth Day by allowing businesses in Maps and Search to stipulate what recycling […]

May 06, 2021

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What does it mean when Google is currently in test mode? Is the 3-pack going away?   Many people have reported a recent finding, a 2-pack rather than a 3-pack being spotted on local mobile search results.  In the last couple of weeks, Google has been in test mode to modify mobile search outcomes. The […]

Apr 15, 2021

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    Google My Business helps your business get found in local search. When local customers are looking for your business, products, or services, you want to appear ahead of your competitors. Whether you are targeting new customers or your existing ones, bumping into duplicates absorbed by bad data can cause businesses’ to lose revenue. […]

Mar 11, 2021

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  When a customer is taking their time in asking a very specific question such as booking an appointment, asking for prices or product availability, this is the ideal customer profile that is ready to make a move, real quick.  It’s a challenge for businesses to keep up with the stream of reviews coming in […]

Feb 25, 2021

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Have you ever thought about what can possibly be more important than your website homepage in an ever-booming digital era of 2020? That’s right, your Local Knowledge Panel, also known as your business profile. As we all spend numerous hours preparing our marketing pipelines to ensure a major portion of it reflects lead creation, why […]

Aug 28, 2020

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Please see below an article from Facebook explaining their new function to help you keep your customers informed on how your business is affected by the COVID-19 crisis. “To help businesses respond to the COVID-19 outbreak, we’re enabling businesses to announce temporary service changes on their Facebook Page and in searches on Facebook. Businesses that […]

Apr 06, 2020

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