Posts tagged as B2B Marketing

How To Avoid Email Fatigue – Create Pertinent Emails Email is a great tool for marketers; it’s cheap, it can be monitored, and recipients can take actions right away.  But online marketers are challenging a huge problem: email fatigue.  Reports show that around 90% of all emails sent are spam. Add to that all theContinue Reading »

In the last 10 years B2B marketing has changed dramatically. With the advent of social media and digital communications B2B marketing went through and is continuing to go through dramatic changes. The balance of power is shifting from the vendor to the buyer. Push marketing is now less effective as buyer do their own researchContinue Reading »

Your business probably spends a good deal of time and money on driving people to your website using different marketing channels (social,PPC…). Having massive amounts of visitors every day is good but if you cant convert them into customers then whats the value in that? Would you prefer 100 visits a day with a 10%Continue Reading »

Leadsloth posted a very interesting video on their blog on 5 questions that will double your email response rates Here are my key takeaways: Readers ask themselves different questions when confronted with en email 1 – Who is the email from? From address needs to be from somebody that the prospect will recognize

Our list of Top 5 B2B marketing blogs that we think are worth following. Here they are in no particular order The Funnelholic – Great overall blog with very good marketing automation content B2B Lead generation blog – If you don’t subscribe to this one do it right now. Excellent content on lead generation andContinue Reading »

Improving your B2B conversions is what its all about when doing online B2B marketing. You can generate thousands of visits to your websites and your landing pages but if you can’t convert them to customers it’s worth nothing. So for the next few weeks I am doing a series on 6 easy ways to doubleContinue Reading »

This is part 1 of the series: 6 Easy Steps to Double B2B Conversions You work hard and invest money to drive visitors your different landing pages with the hopes of converting them. Alas you aren’t getting the conversions you hoped for. Online visitors are busy and easily distracted. You NEED TO MAKE IT EASYContinue Reading »

This is part 2 of the series: 6 Easy Steps to Double B2B Conversions Why should you test? I know this point is mentioned in every blog post dealing with increasing web conversions but somehow some marketers still do not test their marketing initiatives. Whether it be email copy, landing page forms, call-to-actions, etc…. TheContinue Reading »

This is part 3 of the series: 6 Easy Steps to Double B2B Conversions Nurture your prospects Effective lead nurturing is crucial to successful b2b marketing. 95% of the prospects visiting your website today are there for research, but as many as 70% of them will eventually buy from you or your competitors. Lead nurturingContinue Reading »

This is part 5 of the series: 6 Easy Steps to Double B2B Conversions Who else wants more quality prospects? One of the challenges in internet marketing is ensuring you are gathering accurate prospect information from your various marketing initiatives. How many times have you tried to reach out to someone through email or phone just to findContinue Reading »