Posts tagged as Email Marketing

How To Avoid Email Fatigue – Create Pertinent Emails Email is a great tool for marketers; it’s cheap, it can be monitored, and recipients can take actions right away.  But online marketers are challenging a huge problem: email fatigue.  Reports show that around 90% of all emails sent are spam. Add to that all theContinue Reading »

Leadsloth posted a very interesting video on their blog on 5 questions that will double your email response rates Here are my key takeaways: Readers ask themselves different questions when confronted with en email 1 – Who is the email from? From address needs to be from somebody that the prospect will recognize

In a recent email metrics survey published by Marketing Sherpa Clickthrough rate (92%) is still the top tracked email metric measured by organisations. Followed closely by Open rate (90%) and Delivery rate (81%). In my opinion, these are all valid and extremely important metrics to measure but they leave out a wealth of information and theyContinue Reading »