Posts tagged as Lead Scoring

This is part 4 of the series: 6 Easy Steps to Double B2B Conversions Lead scoring for increased conversion rates With the constant pressure on marketing departments to provide leads to sales the natural tendency is to push all leads directly to sales with little or no qualification. This type of hand-off to sales is counter productive.Continue Reading »

This is part 5 of the series: 6 Easy Steps to Double B2B Conversions Who else wants more quality prospects? One of the challenges in internet marketing is ensuring you are gathering accurate prospect information from your various marketing initiatives. How many times have you tried to reach out to someone through email or phone just to findContinue Reading »

Lead scoring can seem daunting at first but will become invaluable in your quest to generate sales qualified lead. We all know that lead aren’t created equal and that most web  visitors downloading case studies and whitepaper are not ready to buy. So how do gage when someone is qualified for sales? This is whereContinue Reading »