Posts tagged as Marketing Automation

Publipage, a Quebec based company and leader in online marketing and print medias acquired Alsamarketing, a marketing automation software vendor. Founded in 1996, Publipage has built medias strategies adapted to their customers needs and in tune with the various changes in the industry. In the last couple of years, Publipage has been building a strongContinue Reading »

How To Avoid Email Fatigue – Create Pertinent Emails Email is a great tool for marketers; it’s cheap, it can be monitored, and recipients can take actions right away.  But online marketers are challenging a huge problem: email fatigue.  Reports show that around 90% of all emails sent are spam. Add to that all theContinue Reading »

Functionality The concept of marketing automation has been around for a few years now, but there is still confusion about the potential and limits of this technology. Basically, Marketing Automation solutions offer three things (most tools offer a lot more features but in general the value comes from the three features to follow). First, it gathersContinue Reading »

“70% of prospect that come on your website will end up buying sometime etiher from you or your company” You better make sure you have a way to understand buyer behaviors and nurturing them/educating them as to why your company/product is better. Companies that do will win. Marketing automation allows you to easily create leadContinue Reading »

Here is a list in two posts of 5 tips each geared towards marketing automation beginners. Where to start? What to concentrate on? How do you get the best value from your marketing automation software? 1.    Process first Make sure you have internal processes that support what you are trying to accomplish with your marketingContinue Reading »

Here is a list in two posts of 5 tips each geared towards marketing automation beginners. Where to start? What to concentrate on? How do you get the best value from your marketing automation software? 6.    Pace yourself As mentioned earlier, marketing automation solutions offer a great deal of functionality. Make sure you take yourContinue Reading »

Secrets? Collection of best practices would be more appropriate. Nothing stays secret on the Internet for long. Enough rambling, on to the good stuff. How do I get my lead nurturing campaigns as efficient as possible and avoid making too many mistakes? The first thing to do is map your nurturing program (content and offers)Continue Reading »

As a marketing automation solution vendor and SMB ourselves we know the daily reality of running a business. Tons of things to do not enough time to do everything, especially on the marketing side. You need to coordinate your different marketing initiatives, stay on top of your social media efforts, manage your different online marketing channels… ButContinue Reading »

Customer support and implementation services tend to get lost in the shuffle for marketing automation features and benefits.  After all, most marketing automation solutions spend a lot of time and energy touting exciting promises like….

This is part 3 of the series: 6 Easy Steps to Double B2B Conversions Nurture your prospects Effective lead nurturing is crucial to successful b2b marketing. 95% of the prospects visiting your website today are there for research, but as many as 70% of them will eventually buy from you or your competitors. Lead nurturingContinue Reading »