Your business probably spends a good deal of time and money on driving people to your website using different marketing channels (social,PPC…). Having massive amounts of visitors every day is good but if you cant convert them into customers then whats the value in that? Would you prefer 100 visits a day with a 10%Continue Reading »
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As a marketing automation solution vendor and SMB ourselves we know the daily reality of running a business. Tons of things to do not enough time to do everything, especially on the marketing side. You need to coordinate your different marketing initiatives, stay on top of your social media efforts, manage your different online marketing channels… ButContinue Reading »
This is part 2 of the series: 6 Easy Steps to Double B2B Conversions Why should you test? I know this point is mentioned in every blog post dealing with increasing web conversions but somehow some marketers still do not test their marketing initiatives. Whether it be email copy, landing page forms, call-to-actions, etc…. TheContinue Reading »
This is part 5 of the series: 6 Easy Steps to Double B2B Conversions Who else wants more quality prospects? One of the challenges in internet marketing is ensuring you are gathering accurate prospect information from your various marketing initiatives. How many times have you tried to reach out to someone through email or phone just to findContinue Reading »
We published an article on MarketingProfs DailyFix discussing ways businesses can increase online conversions. Here is an excerpt Your business probably spends a good deal of time and money on driving people to your website using different marketing channels. Now, having massive amounts of visitors every day is good—but if you can’t convert them intoContinue Reading »
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