Are you of those who would like to know how local marketing can help you? If so, this article will answer many of your questions.
First a reminder: local marketing (or proximity marketing) is a strategic process which regroups some specific tactics enabling you to deploy an offensive with your local customers.
Here, we will focus mainly on resources available on the Internet.
Local SEO: be visible in your area
Before wanting to conquer the world, be sure to win the vote of the customers near you. Several studies show that most consumers prefer to buy closer to home. Utilize the benefits and be visible! For example:
Social media: use them to target your local consumers
Social media are great tools to reach a local clientele.
Examples of how? Here are a few:
Local marketing helps you avoid missing business opportunities.
As you can see, tactics are not lacking. Our advice: talk to an advisor before you start. A successful local marketing operation is often deployed by using a well tied Internet strategy. Read some advantages for your company:
There may be a lot of new customers looking for your product or service near your business location. Advertise effectively by keeping a portion of your Internet investments for local marketing.
For a customized local marketing strategy, speak to one of our experts at Publipage.
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