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Local Marketing: how to integrate it to your SME’s Internet strategy


Are you of those who would like to know how local marketing can help you? If so, this article will answer many of your questions.

First a reminder: local marketing (or proximity marketing) is a strategic process which regroups some specific tactics enabling you to deploy an offensive with your local customers.

Here, we will focus mainly on resources available on the Internet.

Local SEO: be visible in your area
Before wanting to conquer the world, be sure to win the vote of the customers near you. Several studies show that most consumers prefer to buy closer to home. Utilize the benefits and be visible! For example:

  1. Specify the directions to take to reach your location (s)
  2. Provide your business hours
  3. Integrate all your contact information

Social media: use them to target your local consumers
Social media are great tools to reach a local clientele.

Examples of how? Here are a few:

  1. The creation and optimization of a Google My Business page
  2. The launch of Facebook Ads campaign
  3. The integration of Hashtag in your publications (Word click)

Local marketing helps you avoid missing business opportunities.

As you can see, tactics are not lacking. Our advice: talk to an advisor before you start. A successful local marketing operation is often deployed by using a well tied Internet strategy. Read some advantages for your company:

  1. Increase word-of-mouth: it is proven, the majority of people still place a huge trust in references. Play your cards strategically with customers near your business.
  1. Increase your sales: this is the goal of any marketing operation. Local Internet marketing enables you to increase your earnings.
  1. Improve the measurement of its results: designed with experts, a local strategy includes tools you can use to track your ROI.

There may be a lot of new customers looking for your product or service near your business location. Advertise effectively by keeping a portion of your Internet investments for local marketing.

For a customized local marketing strategy, speak to one of our experts at Publipage.

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