Marketing automation has transformed how we deal with data relating to our lists of potential clients (leads).
Although relationship marketing is based on an idea diametrically opposed to that of cold solicitation, the endorsement of your recipients does not necessarily mean a response rate or even the type of digital interaction you want to achieve.
It is important to make sure that your e-mails correspond to the interests of your leads, but also that they allow you to generate data that will produce tangible results.
Here is a checklist that will help you make sure that your mailings do not miss their target.
Is the information you want to convey split according to your priorities and the importance of the content you want to send to your recipient?
Intelligent design and clickable content
PUBLITRAC allows you to analyze the click habits of your leads. However, they need to know where to click.
Clarity and brevity
It is a fact that the average user reads diagonally. If the user is interested in your subject, he will make sure to follow you and use the content that is relevant to him.
The best ambassador for your brand is your client. Why? Because his comment or his sharing is not “interested”. Be sure to insert elements that enable broadcast on social media. Remember: we choose our friends based on our interests.
Use your data
Parts of your mail-outs constantly return not visited? Use aggregate data and optimize the sections of your emails.
Perform a test mailing
You know what is worse than a mailing that does not work? A mailing that could have worked if tested internally.
Following is a checklist that will help you evaluate whether or not you have identified all important elements during the evaluation of your customer experience process. If you can answer ‘’yes’’ to all of these questions, you can consider having covered all elements. If that […]
Marketing automation: do you know what this is? It is a process which consists of automating the performance of your marketing campaigns, thereby increasing the relevance and impact of these. Marketing automation is often used to support the launch of marketing content campaigns. Analyse the […]