For many businesses, the local market is very important. By making sure your business has a presence in its area(s) or location(s), you increase your chances of gaining new customers. Even if the internet allows you to have access to businesses from all over the world, many consumers prefer to buy locally.

Retailer or Franchisee

Do you manage many branches or a network of multiple franchises? Local marketing will allow you to display the nearest location to your visitor. Encourage them to visit your nearest location, both on mobile devices and on the web.

Franchisee and SME

If you are the owner of a franchise or a SME, make sure your business is well optimized on search engines in your area or city. People near your business will more easily find you on the web.

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Facebook launches a shopping space on its application

Facebook continues its conquest of the digital world! In fact, Facebook recently announced the launch of a “shopping space” on its mobile application. This new addition will enable users to discover, share and buy local products online, without leaving the site! An audacious solution to connect brands and […]


Local Marketing: how to integrate it to your SME’s Internet strategy

Are you of those who would like to know how local marketing can help you? If so, this article will answer many of your questions. First a reminder: local marketing (or proximity marketing) is a strategic process which regroups some specific tactics enabling you to deploy […]

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Why Local SEO Matters

  The way people use the internet is constantly changing.  New mobile technologies have emerged that make it easier for us to stay connected at all times. Being able to be connected from anywhere, and at any time, has been changing the way people use […]