For many businesses, the local market is very important. By making sure your business has a presence in its area(s) or location(s), you increase your chances of gaining new customers. Even if the internet allows you to have access to businesses from all over the world, many consumers prefer to buy locally.
Do you manage many branches or a network of multiple franchises? Local marketing will allow you to display the nearest location to your visitor. Encourage them to visit your nearest location, both on mobile devices and on the web.
If you are the owner of a franchise or a SME, make sure your business is well optimized on search engines in your area or city. People near your business will more easily find you on the web.
Local search allows your business to be easily found on the web. Whether it is to contact you, obtain directions to your location or simply find information about your business hours, consumers use the Internet to get informed. Your information must therefore be up to date, well segmented by location and well optimized if your customers are to find you easily. Moreover, the management of moved and closed offices or branches must also be taken into consideration.
Allow web visitors to see inside your business. With Google Business View, Google is increasing its world famous street view coverage to allow local businesses to showcase their interiors, enhance their Google listing, and influence potential customers’ decision making, with their very own 360-degree virtual tour.
Reach people when they’re near your business. Advertise on Facebook locally using sponsored posts and banners. Providing the ability to give directions to your location or having people call you right on their phones gives you a great opportunity to be discovered and get new customers. Campaigns are built to be more cost-effective than traditional advertising channels like newspaper while offering more precise targeting and a greater reach.
Facebook continues its conquest of the digital world! In fact, Facebook recently announced the launch of a “shopping space” on its mobile application. This new addition will enable users to discover, share and buy local products online, without leaving the site! An audacious solution to connect brands and […]
Are you of those who would like to know how local marketing can help you? If so, this article will answer many of your questions. First a reminder: local marketing (or proximity marketing) is a strategic process which regroups some specific tactics enabling you to deploy […]