PUBLITRAC is a Relational marketing platform that allows you to communicate a relevant message to your leads and contacts through various channels while taking into consideration:
Create relevant marketing campaigns rapidly. Create a new campaign, assign a targeted segment to it and spread your message.
PUBLITRAC will help you better understand what message/content your contacts like. By analyzing their behaviour on your website, your emails and your social media channels, you will be able to adapt your marketing message.
Create an actionable database that will allow you to segment your leads and contacts according to their profiles, their activities on your website and their attributes. For each one of your contacts, PUBLITRAC will create a centralized and detailed profile that will include all of your leads and contacts’ online activities: visited webpage follow-up, completed forms, email interactions and social media interactions, etc. Use your marketing database to perform effective campaigns that will be adapted to your contacts’ profiles.
PUBLITRAC allows you to send relevant, effective and personalized emails to your leads and contacts. Use our customizing and our dynamic content functionalities to better communicate with your contacts. Modify your email content according to socio-demographic attributes (man vs. woman), interests (sports?) or your contact’s history (already a client?).
Automate many of your marketing tasks including your opt-ins and double opt-ins, your customer loyalty and engagement processes. By automating your campaigns, you will also improve your timing and relevance. A relevant message is sent to the right person at the right time. Reduce the manual tasks related to campaign management, lead management as well as lead qualification in order to increase your productivity.
Following is a checklist that will help you evaluate whether or not you have identified all important elements during the evaluation of your customer experience process. If you can answer ‘’yes’’ to all of these questions, you can consider having covered all elements. If that […]
Marketing automation has transformed how we deal with data relating to our lists of potential clients (leads). Although relationship marketing is based on an idea diametrically opposed to that of cold solicitation, the endorsement of your recipients does not necessarily mean a response rate or […]
Marketing automation: do you know what this is? It is a process which consists of automating the performance of your marketing campaigns, thereby increasing the relevance and impact of these. Marketing automation is often used to support the launch of marketing content campaigns. Analyse the […]