PUBLITRAC is a Relational marketing platform that allows you to communicate a relevant message to your leads and contacts through various channels while taking into consideration:

  • their interests;
  • their behaviours (Ex.: web visits, contest entries, social medias, email interactions);
  • their demographic informations;
  • specific information found in your other internal systems (POS, CRM, DB…).

Simple and Relevant

Create relevant marketing campaigns rapidly. Create a new campaign, assign a targeted segment to it and spread your message.

Profiling and Interests

PUBLITRAC will help you better understand what message/content your contacts like. By analyzing their behaviour on your website, your emails and your social media channels, you will be able to adapt your marketing message. 

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