PUBLITRAC allows you to adapt your email campaigns, newsletters or your website’s particular content according to the visitors that consult them. Use the information contained in your marketing database in order to better target and customize your consumers’ experience.
Dynamic content is available in order to customize your communications based on segmented customer profiles.
Segment your customers according to their interests, their behaviours (web visits, contest entries, email interactions), their demographic information or specific information contained in your other business systems (POS, CRM, database…).
Customize the content in your emails or newsletters for an engaging experience. Display content that your readers want to read based on the segmentation of your database.