A : Free listings on pagesjaunes.ca, yellowpages.ca and canada411.ca come from the printed Yellow Pages database. If there is no Yellow Pages listing, there is no online listing. So, it is important to have a minimum presence in the Yellow Pages directory for a free minimum presence in the Yellow Pages Group electronic directory. Priority placements including your logo, a link to your Web site and much more, do not require a presence in the printed Yellow Pages directories. These listings appear in the category header, with "National and provincial Web leaders" first, followed by "Local Web leaders.” Contact us for more details on pricing and statistics for these products.

A : Several technics can be used to obtain a good ranking in Google. Sometimes there is nothing to do if Google can find you and includes your site in its index. There is the process of submitting URLs to Google and instructions may also be sent to Google through Google Webmaster Tools to inform them of your presence. Obviously, if you can get a link from another site already listed in Google, it could be extremely beneficial.

A : No, since the information from canpages.ca does not come from their printed directories database, it is possible to have a free online listing without publication in the printed directory. By going directly to canpages.ca, you can create your free listing or update an existing listing. It will appear in a maximum of five categories. Information on prestige products and priority placement with Canpages is available by contacting Publipage.

A : Being on Google is a simple process, but the key is to achieve a good performance with this search engine. You already know that if your Website appears on page 4 in Google, it’s as if you were not there. Google helps its users to become effective so searchers rarely go beyond page 3. They prefer to change their request to really find what they want.

It is practically impossible to be on the first page of Google for every combination of keywords related to your Website. If anyone claims that it is possible, they are probably trying to scam you. However, there are techniques to target multiple keywords, such as having a forum or a blog.

Achieving a good position on Google (on the first 2 results pages) requires a lot of work and may take up to six months before you see the results. This work involves optimizing your Website and a link-building strategy.

A : Do business with a Yellow Pages advertising agency. An account manager handles everything to make your life easier! Your account manager is responsible for communicating with the various publishers of directories covering your area, dealing directly with the computer graphics artists to standardize your ads and setting up a Yellow Pages strategy to match your business.

A : There are no standard answers to this question. Generally, your competitor may use many best practices. Their Website may be better optimized than yours and it may be "older" (e.g.: a web presence since 1999 will have more impact than a 2008 site). Also, your competitor may be adding new content on a regular basis. Basically, a number of factors may be involved and you need to see what your competitors do well or poorly, and learn from the good ones.

A : Definitely! Simply contact your account manager to obtain all the information you need. If it is too late, the directory is already closed or even published, and you are not there, Publipage can still place your ad on Yellow Pages online directories. We can also optimize your Website through local referencing to complete your Internet presence.

A : The name says it: Cost Per Click means you only pay when someone clicks on your ad. There is no magic answer to whether you should do it or not, but there are several advantages to this strategy. A CPC campaign can provide extremely accurate data that can be used to optimize your Website. In addition, in less than a day, your Website could appear on page 1 of Google search results. It is also possible to target certain geographical areas.

However, depending on your area of expertise, your Cost Per Click can be very high because it operates on the auction principle. The more you bet on a keyword, the higher you appear in search results and, of course, the more clicks you get. If you don’t want to spend your budget too quickly, you must bet on your most important keywords. Google will suggest increasing your budget, but your campaign must be evaluated before you make any changes.

A : Probably just one! Your Publipage account manager will ask you specific questions about the changes. Our graphic design team can provide you with different visual options. We can also provide a split-run test, where a version of your ad is published in half of the directories within a given distribution and a different version is published in the other half. We strongly recommend using different numbers in both Yellow Pages ads to analyse most effectively which of the two has generated the most calls.

A : Web 2.0 is a relatively new phenomenon. The defining word is "participation.” In its basic form, the Web presents static content, but Web 2.0 makes the content more accessible and users can add their own. This phenomenon is so big that often the users don’t even realize they are participating in Web 2.0. Some examples of Web 2.0 include blogs, bit torrent, Wikipedia, Flickr, Picasa, LinkedIn, Digg, Facebook, Twitter, YouTube, etc.