PUBLITRAC allows you to measure, manage and automate your online marketing campaigns online. More importantly, it allows you to develop a relationship with your prospects and clients. All from a single tool!
- 78% of Canadians make online searches before buying.
- 106 million searches are performed in Canada daily.
- 77% of online traffic in Canada begins with a search.
Opt for PUBLITRAC, an indispensable tool for successful online marketing campaigns.
- Use your own contact database or create a new one.
Profile contacts in your database based on previous behavior. The more you use PUBLITRAC, the more detailed contact profiles in your database will become, thereby improving your conversion rate.
- Measure and develop all of your online lead generation efforts
- Create and launch A / B tests and landing pages without the intervention of your IT department.
- Deploy targeted emails and get a better return on investment by segmenting your database for each email campaign.
- In compliance with the codes of ethics of the industry, communicate with people who have given you permission to contact them.
- Contact users via their inbox, whether it is on their computer or their smartphone.
Rates of opened emails vary between 20 and 40%+, depending on the industry and the type of communication.
- An average user receives 147 emails a day;
- He deletes on average 71 of these emails;
- 12 of these emails require particular attention;
- Users compose on average 40 emails a day;
- Email transfers remain relatively private and do not require that users click on a link to share;
- An email approach allows for concrete and rapid gains;
- Manage leads and track their online activities
- Assign scores to your leads to better direct them to your sales force, which will give priority to the most qualified leads.
- Mature your leads through automated campaigns requiring no human intervention. Good planning leads to an efficient and effortless automation process.
- Make informed and strategic marketing decisions
- Analyze the performance of your marketing campaigns in real time with PUBLITRAC reports.
- Your return on investment will improve due to quality leads that convert more easily into sales and revenue for your business.
You can manage the PUBLITRAC platform yourself, without the help of our internet specialists.
PUBLITRAC Online marketing software.