Are You in the Top 10 of Major Search Engines?
80% of Search Engine Users Click a Link on the First Page of Results.

Search Engine Optimization (SEO) 

Natural search engine optimization (SEO), also known as organic search engine optimization, is a specialized process that involves analyzing your website’s underlying code, architecture and visible content and making enhancements so that the site is returned more prominently in the natural search results of spider–based search engines such as Google, Yahoo! and Bing (formerly MSN Live Search).

Fact: There are 8.5 times more clicks on organic search results for every 1 click on a paid search result. If you can’t be found in organic search, then you’re leaving money on the table.

Traffic from search engines for relevant keywords, such as your business services or products results in visitors that are ready to buy your product or engage your service – Call us today for an estimated Return on Investment using our ROI calculator.

Organic search solutions are long term investments in lead generation for your business, and require time and effort to gain considerable equity.  Our process involves understanding the market opportunity for your business’ products and services as the number of searches carried out on a monthly basis, followed by an evaluation of your existing rankings for those key terms.  Based upon your business goals, an implementation plan is created and then followed through on a monthly basis with regularly scheduled reporting and strategizing periods.

Our team knows how to put your business ahead.

Search Engine Optimization Services Include:

Keyword Research — Keyword Research is one of the cornerstones of successful internet marketing as it effectively uncovers the exact search terms that will bring you the most qualified traffic. Our keyword research process combines multiple tools that garner information from search engines such as Google, Yahoo! and Bing as well as national Internet Service Providers.

Directory Submissions — Similar to presence in Internet Yellow Pages (IYP) electronic directories such as YellowPages.ca,  online directories of importance can drive qualified traffic and increase search engine rankings based on the trust they command from search engines.  We will work with you to identify the directories relevant to your business niche, and help submit your listings according to best practices established through years of experience.

Search Engine Indexation — Your website must be recognized or ‘indexed’ by major search engines in order to be able to rank for any core product or service keywords. We are able to get any new or redesigned website indexed by major search engines in minimal time.

Google Heat Map - How people look at their screen when getting search results.

Link Popularity & Link Building — More than 60% of the search engine ranking algorithm is dependent upon the quality and quantity of the links pointing towards your website.  Having a low number of inbound links or links that are not targeted properly can result in poor search engine rankings for your core services or products.  Our link building plans focus on creating partnerships with your suppliers, vendors, customers, affiliated organizations and other relevant authoritative link targets,  in order to achieve better search engine rankings.

Website Content Optimization — The volume and quality of content present on your website coupled with the categorization of information and your navigational structure heavily impact the ability for a website to rank for its core keywords.  We develop and enhance your website’s content and navigational structure to make your site more appealing to search engines.

Website Landing Page and Conversion Audit — Are your visitors sticking around on your website and completing conversion goals such as buying products, requesting information, or calling your business phone line? A landing page and conversion audit helps identify the ‘stickiness’ of your website including any elements of design and usability that confuse visitors.

Google Heat Map - How people click on links when getting search results.

Competitive Analysis and Insights — Uncover the tactics your competitors are using and get ahead of them in the search engine rankings. We can reverse engineer and evaluate any and all tactics a website uses to rank for its core keywords, and then recommend solutions that will help you rank for desired keywords.

No matter what your needs are, Publipage is focused on delivering strategic ‘no fluff’ solutions that positively and tangibly affect your bottom line.  Whether you already have an internet marketing budget or need recommendations in creating one, we can help. Contact us and we’ll get back to you with an audit of your existing website and its rankings completely free of cost.