Business directories offers various advertising products.

71% of Canadians use their Print or
Online Directory every Month

Yellow Pages Advertising 

Printed directories have not lost their popularity. Contrary to popular belief, the survival of printed directories is not threatened by online directories or the Internet. Still today, Canadians conduct 76 million searches in a printed directory every month.

Even young people born in the electronic age use their Yellow PagesTM directory regularly. According to a 2007 national study, people under 35 demonstrated the same print directory usage rate as those 35-54 years1. Surprised?

Remember that when leafing through pages or connecting to an online directory, three-quarters of Yellow PagesTM users intend to purchase. Among these users:

• 92% continue with a click, a call or a visit2;
• and 71% of them make a purchase3. 

What other advertising medium can generate that many purchases? None.

Your ads in printed directories are automatically available in online directories to ensure maximum visibility. Merging print and electronic advertising guarantees optimal return on investment.

To learn more about our services:

Printed directories
Online directories
 

 

 

 


1. Canadian Business Directory Usage Report conducted by Ad hoc Research amongst 3500 Canadian adults.
2. Idem
3. Idem